Having attended a wide-ranging debate at the excellent Business Marketing Club on the topic of thought leadership…
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OK, it’s a prediction but let’s face it, the only difference between a prediction and a fact is the passing of time!
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Despite living in a world that is awash with content, we find that more often than not there is content missing. This is the content which, if it were to exist, would create a seamless end-to-end buying journey.
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Is it the best is could possibly be? At Seen&Read we live and breathe customer journeys. To be honest, these are usually journeys that involve marketing engagement and the crucial handover to sales, customer service or similar depending on whether it’s a B2B or B2C company. Recently, however, we’ve been working on the onboarding journey. […]
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It’s as traditional as mince pies and Christmas carols…predictions for the year ahead! However, just like mince pies and carols, they can be really good if you indulge just once a year.
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Does your Data & Insights team champion the customer within your business? By giving the customer a voice through the data and insights outputs, is it your team that is ensuring decision-making is made through a customer-centric lens?
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What percentage of your organisation who use or should use the data you provide can you confidently say know what data you offer, where to find it and how to use it? If your team is like most of the Data & Insights teams we work with then the answer is probably as simple as […]
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Storytelling is very much in vogue within the world of marketing at the moment, and rightly so given its power to engage audiences and bring brands to life. However, storytelling is something that can and should be used in any form of audience engagement which is why data and insights teams should be embracing the […]
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Data can be the greatest asset a business has, but only if it is communicated effectively. If it is going to be used as a force of change within an organisation to guide better decision-making then it needs to reach the right people and have its implications correctly understood. Effective communications means more than creating an […]
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The challenge of connecting with our internal stakeholders was the overarching message from the three speakers at our inaugural INsightsOUT event. On the one hand this challenge steps beyond the mechanics and art of communication to tackle the issues of preconceived views of the truth, internal politics, and as Mercedes Clark-Smith from Sky Insights pointed […]
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