Scott McLean
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Right writers

We do not employ our own writers. As it stands, we never plan to do so. Designers? Videographers? Content Strategists? Yes, for those roles and many more we do and will bring highly talented people into our team.

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Scott McLean
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Mind the content gap

Despite living in a world that is awash with content, we find that more often than not there is content missing. This is the content which, if it were to exist, would create a seamless end-to-end buying journey.

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Scott McLean
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The legacy of local journalism

Just over two decades ago I started my working life in local journalism, having been fortunate enough to land a job on the Croydon Advertiser. This was a serious London title, second only to the Evening Standard and serving a population of over 300k with sister titles that reached into the neighbouring boroughs of Sutton and further south into Surrey.

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Scott McLean
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The Onboarding Journey

Is it the best is could possibly be? At Seen&Read we live and breathe customer journeys. To be honest, these are usually journeys that involve marketing engagement and the crucial handover to sales, customer service or similar depending on whether it’s a B2B or B2C company. Recently, however, we’ve been working on the onboarding journey. […]

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Scott McLean
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Consumer uncertainty

Thanks to Brexit, predicting British consumer behaviour in 2019 has got to be one of the toughest challenges of any year in recent history, surely? There are simply so many unknowns and uncertainties that determining how to flavour your organisation’s consumer engagement is a monumental issue. Of course, this is where data and insights comes […]

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Tom Welsh
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Our top 5 for 2019

It’s as traditional as mince pies and Christmas carols…predictions for the year ahead! However, just like mince pies and carols, they can be really good if you indulge just once a year.

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Scott McLean
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Growth Intelligence

Does your Data & Insights team champion the customer within your business? By giving the customer a voice through the data and insights outputs, is it your team that is ensuring decision-making is made through a customer-centric lens?

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Tom Welsh
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Giving your customer a voice

Does your Data & Insights team champion the customer within your business? By giving the customer a voice through the data and insights outputs, is it your team that is ensuring decision-making is made through a customer-centric lens?

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Scott McLean
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Educating Data

What percentage of your organisation who use or should use the data you provide can you confidently say know what data you offer, where to find it and how to use it? If your team is like most of the Data & Insights teams we work with then the answer is probably as simple as […]

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Tom Welsh
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The Connection Challenge

The challenge of connecting with our internal stakeholders was the overarching message from the three speakers at our inaugural INsightsOUT event. On the one hand this challenge steps beyond the mechanics and art of communication to tackle the issues of preconceived views of the truth, internal politics, and as Mercedes Clark-Smith from Sky Insights pointed […]

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