Scott McLean
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The Onboarding Journey

Is it the best is could possibly be? At Seen&Read we live and breathe customer journeys. To be honest, these are usually journeys that involve marketing engagement and the crucial handover to sales, customer service or similar depending on whether it’s a B2B or B2C company. Recently, however, we’ve been working on the onboarding journey. […]

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Scott McLean
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Consumer uncertainty

Thanks to Brexit, predicting British consumer behaviour in 2019 has got to be one of the toughest challenges of any year in recent history, surely? There are simply so many unknowns and uncertainties that determining how to flavour your organisation’s consumer engagement is a monumental issue. Of course, this is where data and insights comes […]

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Tom Welsh
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The art of better reporting

Last month we wrote about the power of storytelling, touching briefly on its use within regular reporting. Here we look a little deeper into that theme. Regular reporting is often all too often heavy on data but light on communications best practice.

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Tom Welsh
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The Art of Storytelling

Storytelling is very much in vogue within the world of marketing at the moment, and rightly so given its power to engage audiences and bring brands to life. However, storytelling is something that can and should be used in any form of audience engagement which is why data and insights teams should be embracing the […]

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Scott McLean
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Creating a Culture of Insight

Data can be the greatest asset a business has, but only if it is communicated effectively. If it is going to be used as a force of change within an organisation to guide better decision-making then it needs to reach the right people and have its implications correctly understood. Effective communications means more than creating an […]

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Tom Welsh
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The Connection Challenge

The challenge of connecting with our internal stakeholders was the overarching message from the three speakers at our inaugural INsightsOUT event. On the one hand this challenge steps beyond the mechanics and art of communication to tackle the issues of preconceived views of the truth, internal politics, and as Mercedes Clark-Smith from Sky Insights pointed […]

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