Scott McLean
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An update from us

Such surreal times. We do not need to tell you what life has been like for us here at Seen&Read over the past few weeks as, broadly speaking, it has been the same as the life you have been experiencing.

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Scott McLean
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Right writers

We do not employ our own writers. As it stands, we never plan to do so. Designers? Videographers? Content Strategists? Yes, for those roles and many more we do and will bring highly talented people into our team.

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Scott McLean
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Mind the content gap

Despite living in a world that is awash with content, we find that more often than not there is content missing. This is the content which, if it were to exist, would create a seamless end-to-end buying journey.

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Scott McLean
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The legacy of local journalism

Just over two decades ago I started my working life in local journalism, having been fortunate enough to land a job on the Croydon Advertiser. This was a serious London title, second only to the Evening Standard and serving a population of over 300k with sister titles that reached into the neighbouring boroughs of Sutton and further south into Surrey.

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Tom Welsh
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The Art of Storytelling

Storytelling is very much in vogue within the world of marketing at the moment, and rightly so given its power to engage audiences and bring brands to life. However, storytelling is something that can and should be used in any form of audience engagement which is why data and insights teams should be embracing the […]

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