This process involves an in-depth discovery of how your audience engage which results in a persona map which can help to segment your audience. This allows your communication to be more versatile and relevant to the audience you are reaching.
Targeted content influenced by persona mapping allows for efficient and economical communication between your business and audience.
We use a two step persona workshop process. The process works best when we work with your team and can gain access to the feedback and insight your team can offer - the people who know your customer best.
The result of this workshop will be workable personas that you can use to help guide your content production. Getting your personas live is also a vital part of what we do, getting you started in the right direction. We will package and deliver these personas so that they can inform your marketing and communications strategies. They are also useful to guide and train your teams to be able put your personas live.
We use persona in a variety of different ways.
Content produced with a single consumer persona in mind. This hyper-focused method of communication delivers a specific message in the form the audience will respond too. This type of content can include anything from copy editing to video storyboarding and production.
We will work with you to identify your priority target audiences. This will then determine the targeting during activation, based on the personas using the content designed for those personas.
To create content journey maps, we need to understand who will be going on the journeys and their customer needs. This is all determined by analysing the target personas and then ensuring that content exists at every step of the journey to meet their needs.
a fully detailed set of personas including audience identification, and needs, pains and gains definition. Option for team training and process definition for making best use of your personas.
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For three years we have been running the content programme for the British Gas Insights Team.
Our long-standing relationship with the LSE has seen us working as their content production studio.
We work with the News UK Insights team to produce their fortnightly Audience Voice newsletter