Tom Welsh
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Lockdown Video Tips

Over the past few weeks, we’ve been supporting clients with video editing, turning those enthusiastic and well-intended lockdown videos into the engaging films they are meant to be.

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Tom Welsh
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Our top 5 for 2019

It’s as traditional as mince pies and Christmas carols…predictions for the year ahead! However, just like mince pies and carols, they can be really good if you indulge just once a year.

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Tom Welsh
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Giving your customer a voice

Does your Data & Insights team champion the customer within your business? By giving the customer a voice through the data and insights outputs, is it your team that is ensuring decision-making is made through a customer-centric lens?

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Tom Welsh
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The art of better reporting

Last month we wrote about the power of storytelling, touching briefly on its use within regular reporting. Here we look a little deeper into that theme. Regular reporting is often all too often heavy on data but light on communications best practice.

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Tom Welsh
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The Art of Storytelling

Storytelling is very much in vogue within the world of marketing at the moment, and rightly so given its power to engage audiences and bring brands to life. However, storytelling is something that can and should be used in any form of audience engagement which is why data and insights teams should be embracing the […]

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Tom Welsh
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The Connection Challenge

The challenge of connecting with our internal stakeholders was the overarching message from the three speakers at our inaugural INsightsOUT event. On the one hand this challenge steps beyond the mechanics and art of communication to tackle the issues of preconceived views of the truth, internal politics, and as Mercedes Clark-Smith from Sky Insights pointed […]

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Tom Welsh
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Down with decks

Would you perhaps raise a wry smile at the suggestion that the insights industry tries to prove its value through the size of its PowerPoint decks? There are some real whoppers out there, brim full of charts and tables demonstrating the completeness of the research that has taken place. The fascinating thing about these decks […]

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