Imagine a world where you were able to increase the number of potential buyers at each stage of their buying journey.
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At Seen&Read, we believe that improving share of journey will fast become a widespread business priority, sitting neatly between share of voice and share of market.
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Focusing on increasing your share of journey should be a marketing
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Share of journey defines how much time your prospective customer spends with you on their buying journey.
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There is a growing sense that the key is firmly in the ignition of the UK and global economy and we’re just waiting for someone to give it a turn.
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Such surreal times. We do not need to tell you what life has been like for us here at Seen&Read over the past few weeks as, broadly speaking, it has been the same as the life you have been experiencing.
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In this final post we’re going to outline the final piece in the puzzle: how we plan and activate the content we create to support
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Having attended a wide-ranging debate at the excellent Business Marketing Club on the topic of thought leadership…
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OK, it’s a prediction but let’s face it, the only difference between a prediction and a fact is the passing of time!
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We do not employ our own writers. As it stands, we never plan to do so. Designers? Videographers? Content Strategists? Yes, for those roles and many more we do and will bring highly talented people into our team.
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