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London School of Economics

Our long-standing relationship with the LSE Summer School, has seen us working as their graphics and video production studio to produce content that engages students around the world.

Challenge

As one of Britain’s strongest academic institutions, the LSE welcomes hundreds of international students every year to its Summer School. However, to succeed each year it has to compete on a global playing field against all of the biggest names in the worldwide university sector.

The students it is seeking to attract are typically the brightest and most ambitious. Therefore, the offer has to be as compelling as possible: academically, socially and culturally. Based in the heart of London and with an impressive academic reputation, the LSE has all the ammunition it needs to create compelling content to entice students from around the world to its Summer School.

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Solution

Our long-standing relationship with the LSE Summer School, has seen us working as their graphics and video production studio to produce content that engages students around the world.

This relationship was extended to involve a complete content strategy creation process. We worked with the LSE team to identify and create their target audience personas, and then map out the content journeys.

Results

An ongoing production cycle of high quality assets were created for both the Summer School and methods programmes. The annual content cycle included film, animation, infographics, print, PPC and social outputs.

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