For three years we have been running the content programme for the British Gas Insights Team.
Engaging players in an increasingly competitive market that is also coping with digital transformation poses challenges that require decision-making built around the clarity of data and insights. This is especially the case given the changing economic, social and retail pressures facing British consumers.
Influencing thinking across the Camelot business to understand the changing needs and demands of players is therefore key. This influence has to be across all functions and all levels to ensure a deep understanding of the player of today and tomorrow.