British Gas
For three years we have been running the content programme for the British Gas Insights Team.
Content Journeys
We plan and create content that takes your audience on a journey. Multichannel. Multimedia. Multijourney.
- Persona Mapping – By getting under the skin of your audiences and their needs, we create content that truly engages
- Customer Journey Mapping – we map all types of customer journeys (Web Journey, Buyers’ Journey, Onboarding Journey and more)
- Content Journey Mapping – we make sure you have all the right content for every step of the journey
- Analytics and Reporting – Our content journey expertise means that we measure not only the clicks and opens but the actual commercial returns
- Technology Innovation – As partners of Odyssiant, the Dynamic Content Platform, we can use its innovative AI to progress your audience through the buying journey
Content Creation
We do content. Not just the obvious (text, imagery, animation, videos) for marketing, we also do sales content and ongoing customer communications too.
- Graphic Design – With a full design studio, we can create engaging, creative, interactive and animated graphics
- Copywriting – Whether it’s editorial writing or commercial copywriting, we have the writing expertise to meet your needs
- Website Design and Development – Brilliantly designed, exceptionally engaging and mobile ready, we create websites that audiences love
- Social Media Marketing – Our social media team will create the dynamic content for all your social media channels
- Video Production – We create everything from hard-hitting sizzle reels to social-ready video soundbites
Content Planning & Activation
Whatever your audience, whatever your channel we will publish, post, print or ping to get their engagement.
- Multichannel Digital Publishing – We publish across all channels and through our partnership with Odyssiant this can include dynamic publishing using a content AI
- Conversion Optimisation – Everything you need and expect for SEO and keyword optimisation
- Social Media – Using the right platforms for your specific audiences, creating the content that socially engages
- PR and Influencers – Reaching your audiences through third party commentators
- Events – Whether your exhibiting, speaking or hosting your own event, we will create the speeches, videos and wider content you will need
Case Studies
Some of our recent work
London School of Economics
Our long-standing relationship with the LSE has seen us working as their content production studio.
NewsUK
We work with the News UK Insights team to produce their fortnightly Audience Voice newsletter
