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Hiscox - Web Journey Mapping

Developing a Web Journey Map to support their Cyber Security microsite for SMEs.

Client

Hiscox, the insurance provider.

The brief

Develop a Web Journey Map to support their Cyber Security microsite for SMEs.

Our approach

Through F2F meetings and desk research, we designed the Web Journey which took into account the psychological buying steps of the target audience.

The results

The Web Journey then formed the foundation of the microsite design, ensuring that the target audience could easily move through the site with all their buying needs met.

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Data & Insights

IFS
IFS

Working as part of the IFS team to deliver their E2E customer
journey map and go live process

NewsUK
NewsUK

We work with the News UK Insights team to produce their fortnightly Audience Voice newsletter

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