Challenge

The UK convenience sector is an extremely competitive market which is growing thanks to changing shopping behaviour that favours more frequent top-up shopping. As a 30-year stalwart of the convenience sector, Costcutter Supermarkets Group and its network of independently owned stores, are well placed to benefit from this growth.

However, as well as competition being fierce, shopper expectations are changing rapidly and helping its retailers navigate these changes successfully is a considerable challenge.

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Results

Sean Russell, Marketing Director for Costcutter Supermarkets Group, said: “This is a significant time for our business as we help our retailers to thrive and grow in a rapidly evolving market. Taking our retailers on the journey of change involves communicating with them through a considered approach built upon a deep understanding of our retailers. By working as part of the team here at Costcutter Supermarkets Group, Seen&Read has designed and continues to deliver a communications and content strategy that is critical to our business, meaning we have more effective engagement with both our existing and prospective retailers.”