Seen&Read is an experienced content marketing firm with a record of success. We have worked with a wide range of companies and sectors.
At Seen&Read we’re a content marketing agency with a difference. As well as creating impactful and creative content of all types, we specialise in the creation and delivery of content journeys.
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Having attended a wide-ranging debate at the excellent Business Marketing Club on the topic of thought leadership…
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OK, it’s a prediction but let’s face it, the only difference between a prediction and a fact is the passing of time!
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We do not employ our own writers. As it stands, we never plan to do so. Designers? Videographers? Content Strategists? Yes, for those roles and many more we do and will bring highly talented people into our team.
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Despite living in a world that is awash with content, we find that more often than not there is content missing. This is the content which, if it were to exist, would create a seamless end-to-end buying journey.
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Just over two decades ago I started my working life in local journalism, having been fortunate enough to land a job on the Croydon Advertiser. This was a serious London title, second only to the Evening Standard and serving a population of over 300k with sister titles that reached into the neighbouring boroughs of Sutton and further south into Surrey.
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Is it the best is could possibly be? At Seen&Read we live and breathe customer journeys. To be honest, these are usually journeys that involve marketing engagement and the crucial handover to sales, customer service or similar depending on whether it’s a B2B or B2C company. Recently, however, we’ve been working on the onboarding journey. […]
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Thanks to Brexit, predicting British consumer behaviour in 2019 has got to be one of the toughest challenges of any year in recent history, surely? There are simply so many unknowns and uncertainties that determining how to flavour your organisation’s consumer engagement is a monumental issue. Of course, this is where data and insights comes […]
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It’s as traditional as mince pies and Christmas carols…predictions for the year ahead! However, just like mince pies and carols, they can be really good if you indulge just once a year.
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Does your Data & Insights team champion the customer within your business? By giving the customer a voice through the data and insights outputs, is it your team that is ensuring decision-making is made through a customer-centric lens?
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